Charisma blends presence (making people feel seen and valued), power (projecting confidence and competence), and warmth (showing genuine care). Neuroscience backs this up: when we encounter a charismatic person, our brains show heightened activity in mirror neurons, creating a sense of emotional synchrony.
Antonakis’s Charismatic Leadership Tactics (CLTs) identify 12 specific behaviors — from using vivid metaphors to varying vocal tone — that reliably boost perceptions of charisma.