In 2008, a small airline in the U.S. was facing turbulence — rising fuel costs, industry layoffs, and sinking morale. While competitors cut perks and tightened control, the CEO of Southwest Airlines doubled down on something unconventional: positivity. Leaders were asked to spend more time recognizing team contributions, celebrating small wins, and maintaining an upbeat tone in communications. Against industry trends, Southwest not only stayed profitable but also ranked among the top in customer satisfaction.
That’s the power of positive leadership.